About Me

MeDesign is problem solving, and that is what I do. I have been passionate about design since I was very young, first through video games, I’d spend hours of my day imagining concepts, thinking of ways to make them better, then my interest evolved into websites. I still remember my first website when I was ten, it was on GeoCities!

I currently reside in Dubai, and am formerly from New York. I travel a lot and I love it. When not working I like walking around the city exploring urban architecture. My design work is largely influenced by Swiss Style; I like to produce modern and minimal solutions that work. My motto: less is more.

Among my experiences working with digital design, I’ve had the opportunity to work for worldwide brands such as Coca Cola, Nestle, Toys R Us, FAO Schwarz to name a few. Although design may be my forte, my skill set isn’t limited to it. Understanding design involves a thorough knowledge of the digital landscape. Some key areas of my experience include: Creative Direction, Senior-Level Design in Print, Digital, User Experience and Usability, Identity, Branding, Brand Management, Idea Generation and Problem Solving. I also enjoy Server Administration and Copywriting.

I run my own Digital Agency called Essence Labs where I work with my team on different projects. I work with start-ups providing assistance and consultation through Essence Ventures. I have a few of my own ventures on there as well.

In my free time I like to write geeky stuff on my blog or get busy on social media. You may follow me through the links on the right and please reach out if you do, I don’t bite and always love hearing about new projects!

  • http://almost60really.com Paula Lee Bright

    The new site looks terrific, Deep!

    What comment system is this? I have an avatar listed at most of them. Curious!

    I love the clean, sharp look of the place. And the rollovers on the social icons are cool. :D

    • http://deepsoni.me/ Deep

      Thanks! Its the default WordPress Comments and the avatars are powered by Gravatar with hovercards.

  • Bruce

    Deep,  I left you a message a couple of minutes ago with my phone number.  I am located in California.